Vrio

Vrio is a modular platform for checkout, payment distribution across MIDs and chargeback prevention, built to help online sellers scale. Founded in 2019, it is based in Tampa, Florida.

Products The company lists Hosted and API Checkout, Smart MID Routing, connectors for NMI, Stripe, Adyen and PayPal, Ethoca and Verifi chargeback tools, and Analytics. Smart MID routing splits transactions across several merchant IDs, which helps keep each account below dispute thresholds.

Why merchants use it Vrio states that its open API and flexible payment routing help prevent merchant-account shutdowns. That is a recurring concern for direct-to-consumer sellers who depend on a few acquiring relationships.

Clients and markets Target verticals are DTC e-commerce, health and wellness, digital products and media buying. Stated geography is the United States, Canada, the United Kingdom and the EU.

Pricing The model is a SaaS subscription plus a fee per order. Ask the vendor how the order fee is calculated and which acquirers are supported in the countries where you sell.