TransUnion TruValidate

TransUnion TruValidate is a device-reputation scoring platform, formerly iovation, used to prevent bonus and payment fraud. The business dates from 2004 and operates from Chicago and Portland.

Products The listed items are Device Reputation (covering 8+ billion devices), Fraud Force, multi-accounting and bonus-abuse detection, and MFA. Target sectors are iGaming, sports betting, fintech, banking and e-commerce.

Positioning The company describes the product as the historical standard for device-fingerprint antifraud among global casinos and poker rooms. Device history is useful where one person opens several accounts to collect welcome bonuses or to get around limits.

Coverage and terms Coverage is global. TruValidate is sold under an enterprise contract and pricing is not published.

For a payment or gaming operator, a shared reputation network is the distinguishing element, as a device flagged elsewhere can be scored at the first visit. How device data is handled under local privacy rules is a point to settle before deployment.