Overview
Trustly is a bank-based PSP that has been taking online payments straight from the shopper's bank account since 2008. Besides one-off checkouts it handles recurring collections, so it suits both online stores and subscription products.
How pay-by-bank works
The customer never enters card details: they approve the transfer in their own online banking, and the merchant receives the funds from the bank. For a business this is a way to serve customers who avoid cards and to rely less on card schemes.
Who it serves
The company works with betting and gambling, e-commerce, financial services and travel. Video games are also named among its client verticals.
Coverage and integration
The core market is Europe. An API and ready-made plugins are available, so a store on a popular platform does not have to build the integration from scratch.
Legal entity
The operator is Trustly Holding AB, headquartered in Stockholm. Pricing is not published; it is set during contract talks based on the vertical and expected volume.
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What they do
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