Overview
PayU runs a global payment orchestration and multi-acquiring platform that came from Zooz, a company founded in 2010 in Tel Aviv with a presence in Amsterdam. The group acquired it, and it underpins PayU Hub. The wider PayU business has operated since 2002 and helps online stores accept payments in dozens of countries through a single integration.
Orchestration toolkit - Smart routing engine that sends each payment to the most suitable acquirer. - Global token vault for stored card data. - 3DS2 authentication. - Cross-border optimisation. - Real-time business intelligence.
The source describes it as one of the first global orchestrators on the market, integrated into the Prosus and PayU ecosystem.
Markets and clients Listed regions are Latin America, Central and Eastern Europe, India, South-East Asia and Africa. Target segments are enterprise e-commerce, travel, digital services and retail. Merchants entering several markets at once can avoid a separate contract in each country.
Integration and terms An API supports custom development, and plugins cover popular e-commerce platforms. Pricing is an enterprise contract or a percentage of processing volume. The operating entity named in the profile is PayU Global B.V., Netherlands.
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