Who controls payment initiation? The battle for the future of payments

Finextra hosts this NextGen Nordics payment initiation webinar on 26 January 2027 at 15:00 GMT (16:00 CET, 10:00 EST). The battle for control in Nordic payments is shifting from the rails to the moment a transaction begins: banks, card networks, wallets, merchants, fintechs and platforms all want to own the customer relationship and capture value at that point.

The panel will discuss how the contest between cards and account-to-account payments will reshape the Nordic market and which factors decide which models scale; who will control payment initiation as payments move into wallets, merchant apps, fintech platforms and embedded checkouts; how the region can balance open competition and global interoperability with strategic autonomy and resilient regional infrastructure; and how to protect trust, security and consumer choice as AI agents start initiating transactions. The session closes with what the Nordic payments model should look like by 2030.

Who should attend

Strategy and product leaders at Nordic banks, acquirers, wallet and A2A providers, merchants and policymakers following European and domestic payment schemes.

Tickets and access

Online registration on the Finextra event page.