Why Affiliate Marketing is a Necessary Addition to Your Sportsbook or Casino

iGaming AFRIKA, a B2B and B2C media outlet covering betting and gaming in Africa, hosts a one-hour iGaming affiliate marketing webinar on why this channel has become one of the most cost-efficient acquisition channels for sportsbooks and casinos. Affiliate managers, operators and marketing specialists will discuss how affiliate strategies support player acquisition and retention, how to build strong partnerships and run affiliate programmes, and how to keep affiliate-driven ecosystems transparent and compliant. The session is listed for 13 November 2026 from 1:00 pm to 2:00 pm; the page does not state the time zone.

iGaming affiliate marketing: Africa focus

In many African markets players discover sportsbooks and casinos through tipsters, bloggers, influencers, comparison sites and Telegram or WhatsApp communities rather than through paid search. An affiliate programme turns these partners into a performance channel: the operator pays for registered or depositing players instead of impressions. The webinar looks at how such partnerships are set up and kept compliant with local advertising rules.

Who should attend

Sportsbook and casino operators entering or growing in African markets, affiliate managers and affiliate networks, content creators promoting betting brands, and the payment and platform providers that serve them. It is a short way to hear how operators in the region think about partner programmes, compliance and acquisition costs.

How to join

The webinar is online; registration is on the iGaming AFRIKA event page linked on this listing.