Martech Record: AI & Commerce, the evolving role of affiliate in an emerging discipline

Martech Record hosts this live online discussion on 22 October at 3:00 PM; the organiser has not specified a time zone.

As shoppers use ChatGPT, Gemini, Perplexity and other AI platforms to discover and compare products, the path from recommendation to purchase is changing. Brands want to become part of the answer, and publishers want to keep influence and revenue. Affiliate marketing — with its relationships, commerce content, third-party validation and performance data — sits between the two. The panel will explain what Generative Engine Optimization (GEO) means in practice, and why influencing an AI recommendation and getting credit for the sale are different problems.

Speakers: Camilla Cho (SVP eCommerce, Vox Media), Ewen Finser (Founder and CEO, Venture 4th Media), Mike Mallazzo (GM Media, Alephic) and Michael Cole (CMO, Everflow).

Who should attend

Affiliate managers, commerce publishers, networks and tracking platforms working out how attribution will work when discovery moves into AI assistants. This affiliate and AI commerce webinar adds a publisher and advertiser view.

Tickets and access

Free for signed-up Martech Record members; sponsor comp pass holders register by email.