Storytelling Workshop for the Affiliate Channel

A hands-on, full-day affiliate storytelling workshop, led by presentation coach Julia Stent and hosted by Awin at its London offices on 3 November 2026 (10:00–17:30). The APMA lists it in its events calendar.

Participants learn three straightforward storytelling steps, how to resonate with the decision-makers they target, techniques to cut jargon, and a formula for driving commercial action through a story. The day also gives go-to talking points on the value of affiliates, including how to use APMA insights in pitches.

Who should attend Open to brands, publishers, agencies and tech partners who pitch to clients, lead meetings with budget holders or speak at conferences. Affiliate managers at payment and fintech brands can use it to argue for channel budgets internally.

Tickets and access APMA members pay £480 + VAT using code APMA20, which gives a 20% membership discount; booking is via Eventbrite.