개요
Naver Pay / Npay is a South Korean e-wallet used both online and in physical stores. The service is run by a dedicated financial company.
Where the wallet works
- online payments on websites and in apps;
- in-store payments;
- stored balance in the e-wallet.
Why it matters to sellers
Korean shoppers widely use local wallets tied to their accounts on popular internet services. Such a wallet stores delivery details and payment methods, so checkout takes seconds. For a store selling to a Korean audience, offering a familiar wallet at checkout directly affects conversion.
Coverage
South Korea only. The wallet is aimed at local users and domestic payments.
Company and terms
The operator is NAVER Financial Corp. Merchant fees, onboarding requirements and technical documentation are not published. A foreign company should check upfront whether a local entity or a Korean partner is needed to connect.
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