Payments MAGnified 27

Payments MAGnified 27 is the annual conference and exhibition of the Merchant Advisory Group, held at the Hyatt Regency Dallas from 22 to 25 February 2027. Sessions start at 8:00 am and close at 5:00 pm Central time. MAG is a US association that represents merchants' interests in the card and digital payment ecosystem through collaboration, education and advocacy.

The programme features speakers on industry challenges and opportunities for business and technology professionals, top-tier educational sessions, and experiences tailored to different career stages. An exhibit hall and an Innovation Stage showcase the latest solutions and technology for merchant acceptance.

Who should attend

Payment teams of large US retailers and other merchants, together with acquirers, processors, gateways, fraud and tokenisation vendors who want to understand what merchants need from their providers. It is one of the few events where the merchant side of the industry sets the agenda.

Tickets and access

Registration terms depend on MAG membership; details are published on the association's conference pages.