Sublytics

Sublytics is a platform for payment checkout analytics, smart routing of transactions across acquirers and protection of a merchant's MID portfolio. It was founded in 2018 and is based in San Diego, California.

Capabilities The listed products are a Checkout API, Smart MID Routing, Decline Salvage, Cohort LTV Analytics and Chargeback Monitoring. The company says it lets merchants track the approval rate of each issuing bank and each MID in real time.

Target merchants Its segments are e-commerce, subscriptions, performance marketing and digital media, where several merchant accounts are used in parallel and portfolio health matters.

Markets and terms Stated markets are the United States, the United Kingdom, the EU and Australia. Sublytics is sold as enterprise SaaS, so pricing is agreed individually.

For subscription businesses, joining checkout, routing and chargeback monitoring in one tool is the key benefit, since approval-rate drops and dispute ratios are then visible in the same view and not in separate acquirer reports.