Eye4Fraud

Eye4Fraud is a service for automatic order screening and full financial insurance against fraudulent chargebacks for online merchants. It was founded in 2012 and is based in Brooklyn, New York, covering the United States, Canada and international orders.

How it works Orders receive an instant approve or decline decision. The product list also includes 100 percent chargeback reimbursement, manual review for high-ticket orders and plugins for common content management systems.

Risk approach According to the company, the service lets a merchant safely approve expensive orders where the billing and shipping addresses do not match, a case that rule-only filters often reject. Because fraud losses are reimbursed, the merchant is not carrying the chargeback risk on approved orders.

Who it suits Target verticals are e-commerce, electronics, jewelry, apparel and B2B sales. These are categories with high average tickets and frequent address mismatches.

Pricing The fee is a percentage of the insured turnover. The exact percentage and the conditions of the reimbursement guarantee are not stated in the source data and should be requested from the company.