Alternative Data is the Missing Link in Synthetic Identity Detection | Presented by AtData

A one-hour Merchant Risk Council webinar presented by AtData on 4 November 2026, starting at 12:00 pm Eastern time. Experts from AtData and Experian discuss how alternative data closes gaps in identity verification and fraud detection.

Synthetic identity fraud blends real and fabricated information to slip past traditional checks. The session explains how alternative data gives a fuller picture of identity risk, helping teams catch synthetic identities earlier in the customer journey while keeping friction low for genuine customers. A key focus is email intelligence: signals such as email age, reputation, velocity and linkage attributes that expose patterns traditional data sources miss. Real-world examples and best practices are included.

Who should attend Fraud and onboarding teams at merchants, PSPs and fintechs, KYC analysts and risk managers choosing new data sources; this synthetic identity detection webinar suits teams scoring applicants at sign-up.

Tickets and access MRC webinars are free to attend; registration is on the MRC event page.