Sticky.io

Sticky.io, formerly Lime Light CRM, is a checkout management, payment routing and CRM platform for high-volume e-commerce. The company dates from 2007 and is based in San Francisco.

Routing and checkout The listed capabilities are headless checkout, MID load balancing, cascade routing, a recovery engine, chargeback alerts and support for more than 150 gateways. Its target segments are direct-to-consumer brands, nutraceuticals, high-volume e-commerce and subscriptions.

Fit According to the company, the platform has become a standard for affiliate-style and DTC teams that run a large pool of MIDs, where traffic has to be split between acquirers and retried after declines.

Markets and pricing Markets named are the United States, Canada, the United Kingdom, the EU, Australia and Latin America. Pricing is a SaaS subscription tied to order volume.

Merchants with several merchant accounts will mainly compare how load balancing and cascading behave under declines, and which of the 150+ gateways they already use are supported.