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Brazilian course creator leaves Hotmart and seeks a gateway with installments

Responder

Condiciones

Ticket medio

about BRL 400

Métodos de pago

BNPL (pago a plazos)Efectivo y valesPagos recurrentesPIXTarjetas bancarias

Geografía

Brasil

Detalles

Requisitos

  • PIX, Boleto and credit cards
  • Installments
  • Subscriptions
  • Cart pricing and discounts

A Brazilian online course author is developing a course-hosting app as a Hotmart alternative after working on that platform before. The new platform needs a payment gateway with methods Brazilian buyers are used to and flexible pricing.

Payment methods - PIX, the central bank's instant payment system; - Boleto, a payment slip paid at a bank or in an app; - credit cards, with debit cards as an option.

Sales models - installments (parcelamento), without which expensive products are hard to sell in Brazil; - subscriptions; - cart pricing and discounts.

Average ticket A course costs about BRL 400; this is the price of one sale, not the project's revenue. At this ticket size, card installments become the main conversion tool.

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